MIXORA CONCEPT
Framing effect
A change in judgment caused by how equivalent or closely related information is presented.
Wording, reference points and highlighted outcomes can alter which aspects of a choice feel important. Reframing both gains and losses makes the structure easier to inspect.
What “Moderate evidence” means
The pattern has meaningful research support, but its size or reliability depends more strongly on context, population, measurement or competing explanations.
VISUAL EXPLANATION · MARKER BOARDA treatment described as having 90% survival can feel safer than one described as having 10% mortality.
A frame can reveal a real value difference, so not every changed answer is automatically an error.
How would the same facts sound from the opposite reference point?
Insufficient adjustment of a judgment away from an initial value or reference point.
→color × thought × bridgePerceptionProcesses through which sensory information becomes an experienced and usable representation of the world.
→thoughtCognitive biasA systematic pattern in judgment or memory that departs from a relevant standard or produces predictable error.
→SOURCES & TRUST
References
Last reviewed
- 01Judgment under Uncertainty: Heuristics and BiasesAcademic source
Amos Tversky & Daniel Kahneman · 1974 · Science
Classic account of representativeness, availability and anchoring in judgment under uncertainty.
What the source labels mean
- Primary source
- Original work, experiment, standard or historical text.
- Academic source
- Scholarly research or review published for an academic audience.
- Reference source
- An expert standard, encyclopedia or institutional explanation that summarizes a field.
- General reference
- A practical specialist resource useful for application, but not treated as decisive research by itself.